Nicolas Laisné is an architecture and urbanism firm based from Paris, France. For over a decade, the firm has faced varied architectural projects: Housing, Towers, Theaters, Museums and Office Buildings.
Inspired by the experimental architecture of the firm and the strong influence of technology in their creative process, we emphasized cleanliness, readability and objectivty.
The brand elements are simple but strong, for structuring information we used our font Bonjour® as a primary design element, playing with the light and bold weights in the logo and across the applications.
The main piece is a functional catalogue: pre-cutting pages, a minimal sleeve and an elastic band. Pages are easily added or removed depending on the project which needs to be shown.
Like the architectural manifesto of the firm the brand is focused on order, beauty and clarity.