Chimmy Churry is an Alpargatas brand with positive and playful personality from Buenos Aires, Argentina.
For this project we decided to focus all the atention in a typographic logo, the absence of the symbol is replaced with constant good vibe messages trough typographic resources across the entire identity.
We used our simple and geometric typeface Liniers® to give Chimmy a youth feel, we used a strong layout to put visual friendly messages and a simple colour palette to focus the attention on the joy of the product.