Humo is a communication agency founded by two Argentine philophers. They write about many diverse topics, the brand itself has a slighty subversive personality, specially due to the intangible nature of the services it provides.
We literally represent Humo (smoke) in a peculiar typographic treatment, the smoke spreads all over the clean stationary.
The strong symbol and the 3-tone-color palette are combined with big white spaces in order to allow and clear the essence communications of the brand.