Domus Parque is an upscale real estate project located on a lush lot of land, in the heart of Vicente López, Buenos Aires. We took on the challenge of developing the project’s complete branding alongside a large team of professionals from different areas. Architects, graphic designers, landscape designers, interior designers, photographers and copywriters worked together through the entire process.
First, we created a suitable logo for the brand, a memorable icon inspired by the trees and other natural elements surrounding Domus Parque. Also, we developed a vast array of graphic identity pieces for different purposes: postcards, launch invitations, brochure, stationery and digital applications.
Furthermore, we directed the interior design of the sales center together with the architect Martín Huberman and developed an extensive illustrated piece for the construction fence with the renowned local illustrator Eugenia Mello.
In order to create an extraordinary recreational landscape for the building, it was very important for Domus Parque to preserve the existing ecosystem. That concept inspired our work and was present throughout the entire design process.
Fotografía por Javier Agustín Rojas