Atelier Design is a specialized retailer of high-quality wood floors. To provide a strong personality to the brand we developed a custom mechanical style type for the logo. For the isotype we did not take the obvious tree references common in the industry, we were inspired by a natural wood worker: the woodpecker.
With these two strong elements we created a graphic identity, stationery, marketing materials and website with a trustworthy and quality feeling to diffentiate Atelier Design from its competitors.
In all the communications pieces architectural beauty and technical aspects of the wood are always in dialogue creating the balance between the industrial and decorative nature of the brand.