Mashup is a new player in the digital media industry, a specialist in interactive content & communication, our visual solution makes a mashup between the creative human ideas and the perfection of technology.
The use of a simple two-color palette, black and yellow, provides contrast and an energy that resonates in all the brand extensions, also we improved a simple typographic system with Stockholm® a typeface developed at Twentyfive™ and a humanistic serif.
Using new materials we gave a techy feeling to the stationary and human warmth in the digital extensions using daily interaction context photos that encapsulate the particular essence of the Mashup brand.