SMC/3321 is an inspiring, distinguished living space, which enhances the desire to grow and enriches the momentum of each of its residents. A new paradigm of the residential space in Devoto neighborhood.
We have worked together with MMCV Developers to create a fresh, contemporary and innovative identity.
We have developed different pieces of graphic identity from logo to digital applications and a custom typography and iconography series specially designed for the project. Among the pieces there is an interesting magazine that works as a brochure of the project and a presentation of the lifestyle of the Devoto area. In addition to a large fence designed with posters that combines the concept of nature and architecture plus a series of postcards and totebags, among others.