Crudda® is a raw and vegan food venture leaded by chef Daniela Dagatti, graduated in the Matthew Kenney Culinary Academy, certified in Plant-Based Nutrition by the Cornell University, NY, USA.
The brand identity is inspired under the “Living Nutrition” concept. We make focus in expressing the brand from its natural state, simply and sophisticated at same time. Crudda® also represents care and sensibility to the detail, both attributes coming from its founder style of work.
We developed a brand communication system including logotype, stationary, packaging and labels. All this pieces were produced using natural papers and materials that create a sensible connection with the brand values.